The Human Connection at Your Dealership

Special Guest - Perry Watson

Perry Watson IV, President of NAMAD, explains the necessity of improving the human element at dealerships. He details different ways dealers can accomplish this and shares how NAMAD is helping dealers and their communities evolve.

In this episode you'll hear:

How dealers can better connect with their community
Perry’s views on what winning looks like
The talent retention and operational practices that work well for dealers

Episode Breakdown

0:00 - Meet Perry
1:56 - Are dealers optimistic regardless of market uncertainties?
3:39 - Being a servant leader
5:59 - What does winning look like in automotive?
7:00 - How dealers can connect with their community
11:03 - 2026 priorities for NAMAD organization
15:05 - Talent retention and operational practices working well for dealers
17:55 - How dealers can create more relational customer experiences
19:25 - Where are dealers using AI most?
21:09 - Best bets on online and DTC buying

“I think the dealers that are actually sitting down talking to their teams and finding out what really drives individuals are having the most success with retaining talent in their dealerships.” - Perry Watson IV

For more information about our guest, visit their LinkedIn.