Finding Your Voice in Automotive Leadership

Special Guest - Eve Knudtsen

Eve Knudtsen, President of Knudtsen Auto Group, is a third-generation dealer leading three stores across the Pacific Northwest. She shares insights on leadership, technology, culture and her experience as a woman in automotive.

In this episode you'll hear:

Why implementing the right technology is critical to performance
How culture, AI and strategy shape employee and customer experiences
Advice for women in automotive, along with those new to the industry

Episode Breakdown

00:00 - Meet Eve Knudtsen!
02:31 - Making your voice heard as a woman in automotive
05:02 - Advice to women pursuing leadership positions
06:19 - Advice to those new to automotive careers
07:35 - What Eve is focusing on in 2026 at her group
09:23 - Areas of opportunity to improve customer service
12:12 - The result of implementing AI into the customer experience
12:55 - The leadership trait/habit that Eve swears by
15:47 - What’s a bigger risk to dealers? Technology adoption or talent development?
17:57 - The importance of culture in your dealership
19:43 - F&I’s importance in the customer experience

“You really have to have that foundation in fixed operations. There’s a reason why it’s the backbone of your business, not the backend.” - Eve Knudtsen

For more information about our guest, visit their LinkedIn.