- Index
- S5E02 - Digital Trust: What Causes Customers to Convert
S5E02
Feb 27, 2026
22:46
Digital Trust: What Causes Customers to Convert
Special Guest - Brian Kramer
Brian Kramer from Cars.com makes his third podcast appearance with us to share industry insights on the future of AI and digital retailing, how process drives profitability, and the wave of demand for used EVs in 2026.
In this episode you'll hear:
- How to optimize your dealership’s online presence in an AI environment
- Why technology is wasted money without the right processes in place
- How to prepare for the coming wave of demand for used EV’s
Episode Breakdown
0:00 - Brian returns for a third time!
2:00 - Digital retailing & AI in 2026
5:53 - Optimizing your dealership’s digital presence
8:30 - Brian’s first impressions on JM&A Group’s Gyde platform
10:33 - Getting smart with appraisals and inventory management
16:32 - How service and sales can collaborate on service lane acquisition
19:37 - The coming wave of used EVs
“You don’t have to worry about the consumer not trusting you anymore, you have to worry about ChatGPT not trusting you. And that’s a very scary thing.” - Brian Kramer
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