Skill up your people. Speed up your revenue.

The automotive industry is rapidly evolving. Digital transformation and shifting consumer preferences have changed the way we buy and sell. And while new technologies have streamlined the purchase process, effective training is still the heartbeat that drives a dealership’s success.

The Performance Development Center (PDC) is a solutions division of JM&A designed to support your business objectives. Our highly experienced team works together with dealers to create customized training and development programs that deliver results.

We focus on models and selling methods with various technologies used in the F&I department while integrating techniques proven to enhance F&I revenue. Give your team the tools and skills necessary to improve both front-end and back-end profit while maintaining customer loyalty.

Our highly interactive sales training emphasizes the needs and expectations of today’s consumer through effective roleplay scenarios, and covers fundamental sales strategies including word tracks, objection handling techniques, and questioning techniques.

When your team members have good leadership skills, there’s no limit to what your dealership can accomplish. Our leadership training provides professionals with tools to increase productivity, develop adaptability to change, and nurture future leaders to inspire and encourage others.