Dealership training and employee development

Get your team on the road to success with expert-level training solutions.

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Confident dealership employee receiving expert-level training

Your people are the heart of your dealership

A well-trained team is your competitive edge in a market full of consumer options. Empowering dealership personnel with training and technology to support an evolving industry and customer base is key to their development and to your business.

But to truly drive results, training can’t be a one-off event or one-size-fits-all package. Instead, your dealership's best option is a customized program that reflects your needs, and is delivered on an ongoing basis by a fully engaged team of trainers and coaches.

That’s what you receive from JM&A Group’s Performance Development Center (PDC).

Instructor in the middle of a training session at a dealership office

Custom dealership training that fits your needs

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Results-oriented partners

An important trait in a training and employee education partner is being results oriented. Every dealership faces unique sales conditions, customer preferences and objectives based on its size, location, OEM affiliation and more.

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Flexible training programs

JM&A Group's experienced team works with dealership leaders to ensure your bespoke training program consists of relevant courses for your unique situation. Every dealership has different needs, your training program should be flexible enough to meet them all.

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Business goals aligned

Whether you're trying to consolidate your position in a local market, build margins on fixed operations products, take a new approach to financing and insurance sales, your business objectives set the agenda for the training program we design.

5 categories, 30+ classes to choose from

As part of the customized JM&A Group approach to training, dealerships have access to more than 30 individual courses across five topics. You can build a training plan that targets the most important skills and competencies to help your dealership attain its objectives.

Spanning every level of the dealership, from management to frontline customer service employees, and every department, from service to sales, F&I and beyond, the available course choices add up to a comprehensive auto dealership experience.

F&I Training

From cutting-edge virtual F&I solutions to general sales skills, JM&A Group course offerings can help your teams’ skills evolve with the industry. Employees will learn to maximize revenue on each deal while providing an experience that boosts customer satisfaction.

In-person training session with the dealership employees

Sales Training

Today’s customers prefer convenient, self-guided experiences. JM&A Group’s sales courses help your team members learn strategies such as word tracks, objection handling and questioning techniques to boost sales team confidence.

Instructor conducting an online training session in front of his laptop

Service Training

Fixed operations growth is vital for dealership profitability. With JM&A Group, your service department can learn how to grow the department, measure performance in the service drive, build accountability and communicate more effectively with customers.

Instructor discussing service drive performance directly with the dealership's general manager

Leadership Training

Investing in your leaders boosts their ability to bring out the best in your teams, and your entire dealership as a result. Leadership training sets you up for growth and ensures managers possess the interpersonal skills to bring the best out of employees.

Leadership training in progress between the instructor and dealer

Compliance Training

Keeping your dealership in compliance with regulations is essential for profitability and overall success. It also puts you at a reduced risk of fines, legal challenges and reputation damage. With compliance course offerings across roles and departments, you can ensure consistency across your dealership teams.*

 

Instructor going over regulations with a dealer

Why dealerships choose JM&A Group training

An investment in training is an investment in your dealership's future. Your commitment to pursuing excellence means your teams can keep delivering high-quality results, month after month. JM&A Group training is available in person and online, so no matter what your needs and preferences may be, there is a perfect option for your dealership.

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$169
Average PVR Increase
Post-Training

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7,000+
Students Taught
Every Year

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26 Years
Instructor's Average
Retail Experience

What dealers are saying

“Our JM&A guys trip over themselves working to make our staff better and to exceed. They help in all regards, not just training but in finding the right plans that both excite but push sales and F&I managers to succeed, you can't ask for much more than that.”

Phil Marshall

“JM&A has always been there for us. The training and support are first class. The staff at JM&A have the same goals and values as our organization. Take the time and listen to what they offer. You will be glad you did.”

Jay Wyatt

Learn more with our training growth resources

To get a more detailed look at JM&A Group's offerings, experience and results, or to sample our insights on the evolving car dealership and automotive industry as a whole, you can visit our learning library.

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*JM&A Group cannot provide legal advice regarding regulatory requirements. Please consult your dealer counsel for specific regulatory concerns.