Building An Automotive Legacy

Special Guest - Rita Case

We had the honor of speaking with Rita Case, president and CEO of Rick Case Automotive Group and the largest female owned and operated dealer group in the nation with 12 stores operating in south Florida and Atlanta, Georgia. Rita shares about her incredible journey developing her personal brand in the industry as a female dealer; how she, along with her husband, built a well-known automotive company, and her top tips for running a successful dealership. From the importance of customer service and a centralized approach to operations to reducing turnover, her wealth of knowledge and experience in the industry runs deep. It’s no surprise that she was recognized as the TIME Dealer of the Year in 2024.

Plus, we get a peek beneath the hat! Rita shares just how many hats she has, why she uses hats in her personal brand and more!

Episode Breakdown

0:00 – Meet Rita
7:40 – What made Rita want to stay in the industry
12:00 – Data and tech usage in the dealership
14:52 – Developing consistent dealership operations as your stores grow
21:06 – Rita's take on creating low talent turnover
24:35 – Should your kids work at your dealership?
29:05 – How to prepare for a new generation of car buyers
31:59 – Rita's best bets on 2025 profitability and vehicle sales
38:57 – The internet search we got totally wrong!
43:03 – Does Rita own 1,000 hats? Don't miss a surprise!

“Customers buy from people they like. Customers don't buy from people they don't like, and people that are having fun in the experience pay more and buy faster.” - Rita Case on The Walk Around podcast

For more information about our guest, visit their LinkedIn.