The Car Mom on How Dealers Can Reach More Audiences

Special Guest - Kelly Stumpe

Dealers can gain valuable insight in this episode on how to meet moms and families where they are in the car buying process by understanding their specific needs, making the process less intimidating and more transparent and by providing helpful online content through social media that empowers customers and dealership staff.

In this episode you’ll hear:

What moms think about (and get frustrated by!) buying EVs for their families
How dealers can appeal to the mom segment and women buyers (don’t miss Kelly’s tips here!)
How to empower your customers through content that makes them excited and comfortable with the car purchasing process
A debate on the best mom car and what customers’ sentiments towards mini-vans are (love them or hate them?)
How dealers can bring value on social media, uplift their team in the sales process and more!

Episode Breakdown

0:00 - Intro
0:59 - Welcome, Kelly!
5:03 - How The Car Mom began
9:46 - What is the best mom car?
11:36 - Empowering car buyers
13:50 - What do customers want from dealers?
19:18 - How dealers can bring value on social media
23:39 - What is the sentiment on mini-van life
25:56 - Where are the EVs for families?
27:50 - Rapid Fire: Best cars for families
31:09 - Is this a Schor Thing?

Kelly Stumpe is a mom of three, car salesperson, Child Safety Passenger Technician (CSPT) and creator of The Car Mom. She was raised in the car industry and grew passionate about the industry after starting her career as a client advisor at BMW of West St. Louis.

With over 1 million views since the launch of her YouTube channel, The Car Mom, in November 2020, Kelly’s informative and fun reviews have captured the attention of women across the country looking to upgrade their vehicle needs. Her reviews focus on what mothers really care about - everything from the car seat set up to the cup holders. All of her unique content is shared weekly across multiple media channels.

For more about Kelly, visit her Instagram or YouTube.