The Power of Customer Segmentation

Special Guest - Thien Truong

From humble beginnings living on a hog farm in the Midwest, to Chief Revenue Officer at EchoPark Automotive, Sonic’s pre-owned vehicle sales company, Thien Truong’s career history is a testament to the benefits of versatility in business dealings. He’s had successful positions in the worlds of finance, consumer packaged goods companies like PepsiCo, and technology startups.

So why did he transition to the auto industry? Thien delves into this career move and explains why he finds the passion and knowledge in this industry to be so incredible.

Through his multifaceted careers and work experience in consumer-facing industries, Thien has a unique perspective on the automotive industry’s dealer-facing focus. He shares the areas he believes could help the industry save time, build lasting relationships with customers, and improve processes.

What else is covered in the podcast:

How the auto industry can learn from Nestlé’s realization that US consumers wanted bottled water before they knew they wanted it
The power of customer segmentation – knowing your consumer’s lifestyles and needs
The importance of value-added time – and quality time at that - when dealing with consumers and educating them before AND after the sales process is completed
Where Thien sees EV sales going and whether he thinks consumers are ready. His answer may surprise you!
Brick and mortar dealerships - a thing of the past?

And they even discuss how customer segmentation in the automotive industry can relate to...Starbucks? Grab a cup of coffee and listen in to get all the details.

For more about Thien, visit his LinkedIn profile.