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S2E02 May 9, 2022 42:44

What Do Car Buyers Value? Experience Over Price

Special Guest - Bob Lanham

So much has changed in our industry in recent years, and not surprisingly, consumers have too. Bob Lanham, Head of Automotive Retail at Meta (Formerly Facebook) returns to The Walk Around to share insights on what makes today’s car buyers tick.

In this episode, Bob answers pressing dealer questions like:

Do dealers still need to advertise?
Are CSI scores real, and do they matter?
How do you bring in new customers?
How do you see dealers playing in the new world where manufacturers are moving more upstream?
Do different generations approach car-buying in the same way? (Hint: Boomers are completely different than Gen Z, and Millennials are a mix of both.)
Should dealers be spending money on the Metaverse?

In this episode, Bob shares his insights that can help your dealership reach buyers and keep them coming back.

For more about Bob, visit his LinkedIn profile.

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