Standing Out: How Branding Creates Customer Loyalty

Special Guest - Jake McKenzie

In the very first episode of The Walk Around Podcast, we spoke to Jake McKenzie, President & CEO of Intermark Group. He goes into detail on how dealers can differentiate themselves in this competitive market. He explains why a strong dealership brand is so important. How dealers build brand loyalty now, can make a lasting impact down the road. Here is what he had to say!

Episode Breakdown

3:30 - Margin compression is a huge issue for many, here's why offering the 'lowest price' isn't always the best answer for margin compression.
5:50 - How can dealers change their messaging to benefit what's in the consumer's best interests? How can you differentiate yourself?
7:20 - Are you stuck in a rut when it comes to defining your dealership's message? Focus on your value to help buyers relate to you.
9:51 - Consumers don’t want price to be the primary driver of how they make decisions but they will if there is no other choice. That’s where a strong brand comes in.

On The Walk Around Podcast, we explore the intricacies of the automotive industry while giving you valuable insights and perspectives that can help you grow both professionally and personally.

Stay tuned! We have some awesome guests joining the podcast that you don't want to miss out on!

For more about Jake McKenzie, visit their company LinkedIn.