What Dealers Should Know About Gen Z
In this episode you’ll hear:
- Whether owning a car is important to younger generations
- If the car buying experience is something they look forward to or dread
- The importance of relationship building in the sales process & omnichannel platforms
- Whether they prefer online buying or in-person and just how they are researching cars
- What Gen Z thinks about the presence, practicality and performance of EVs
Adam Yehya is a junior working towards a Finance major and combined degree master's program in finance at the University of Florida. He recently was an intern for the JM&A Group Business Transformation and Strategy Execution team.
Jacob Schlessel is a junior at Florida State University studying Marketing. Jacob worked as a Marketing Intern at JM&A Group this summer.
Madelyn Kelley is a junior at Florida State University studying Public Relations. This summer she worked with our parent company, JM Family Enterprises, as a Public Relations Intern.
Watch the full episode above or on your favorite podcast streaming site.
Available on all streaming platforms
< 1 min read
Guide
