Attaining Dealership Profitability Through Fixed Ops
Profitability and loyalty are achieved in the service department through TRUST. Why do customers return to the dealership for service?
53% said it was because they TRUSTED the dealership 45% said they had a great purchase experience
Making the dealership feel like a home or safe harbor for the customer when they walk in makes an enormous impact and will likely guide them back. Do you see an opportunity to improve on any of the following?