Dealer Login

Overcoming Turnover in the Dealership

By Robert Rosenow | Mar 15, 2021

Last updated on Jun 12, 2023

Joining the podcast today is Adam Robinson, CEO and Founder of Hireology a people solutions company that has worked with 1 in 5 dealerships across the country. Joining him is Matt Ellmer of Priority Automotive, 20 store group with locations in throughout Virginia including Hampton Roads, Roanoke and the DC area. In this episode we explore new and effective ways dealers can start executing the hiring process in a better way.

Did you know it costs an average of about $16,000 per head turned over in the first 90 days of employment and dealers lose 35% of new hires within the first 90 days? That is a staggering statistic that can hurt dealers in the short and long term. To avoid a loss like that, it’s all about giving a new hire a great experience and opening the door for financial benefits to follow.

Here are some thought starters you can use to start maximizing your hiring process: 

  • Start thinking of recruiting as a part of the sales and marketing process 
  • Realize people are the only determining factor in your business  
  • Adopt tools that make sense for your business 
  • Make your job roles as attractive as possible 
  • Maximize the first 90 days as that is the golden window for new hires 

The most influential thing you can do to get someone to the 3-year mark at your dealership is by making day 1 as great as you can. This means creating a structured onboarding program that is built around both the dealers and new hire’s success.

You can learn more about Hireology's solution to turnover and retention here.

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