Dealership Success Tips: Developing Your Leaders

Special Guest - Liza Borches & Danelle Delgado

When you invest in your talent, your team becomes stronger, together. In this episode of The Walk Around podcast, we’re joined by Liza Borches, President and CEO of Carter Myers Automotive and Danelle Delgado, co-founder of training services, TeamEngage. Borches and Delgado’s automotive talent development partnership was born from a shared passion for growing and retaining female leadership in the industry. Listen in for their insights from working in automotive retail and the success that diverse perspectives can bring to everyone in a workplace.

In this episode you’ll hear:

The importance of developing female leaders in the automotive space
How strengthening women makes men stronger too
Investing in your team's leadership abilities to avoid turnover
The power of establishing confidence and using your differences as an advantage
How having a mentor can develop your skillset and more!

Episode Breakdown

0:00 - Meet Liza and Danelle
3:53 - The historic female influence at Carter Myers Automotive
7:25 - Danelle's entrance into the industry
11:00 - The importance of developing female leadership
18:07 - Women: Be confident in your abilities at your dealership
20:07 - Finding mentors & development opportunities
25:20 - How Liza’s dealership has changed with training
27:14 - Leaders can change their dealership atmosphere
33:22 - How can OEMs & vendors support female leadership?
37:00 - Best Bets: Segmented technologies, leadership traits, etc.

Liza Borches is a fourth-generation automobile dealer, President and CEO of Carter Myers Automotive, with rooftops found across Virginia, West Virginia, North Carolina and soon Maryland. Originally founded in 1924, CMA has a rich history in the automotive space and currently represents 18 car brands with 3,000+ new and used vehicles in stock. Liza is passionate about making a difference by creating win-win solutions for customers, futures for associates and contributions to her communities.

Danelle Delgado is the co-founder of TeamEngage and is focused on delivering life-changing team training in service-based companies. She specializes in scaling human capital, personal achievement, team communication, sales strategies and results. Working alongside Liza, Danelle’s specialized training has expanded the CMA brand and helped drive opportunities for women in the field.

For more about Liza Borches and Danelle Delgado, visit their LinkedIn profiles.