2025 Industry Predictions

Special Guest - Jonathan Smoke

Jonathan Smoke may have a positive outlook for the automotive industry in 2025, but what rate does he find toughest to predict? The Chief Economist at Cox Automotive stopped by our booth at NADA to share his thoughts and data behind buyer satisfaction, digital retail tools and why an adoption gap persists with dealers. He also discusses what the electric vehicle market share could look like this year. Plus, don’t miss the song DJ Smoke is designating for the auto market industry as a whole and one specifically just for dealers (they’re reflecting a happy vibe!).

Episode Breakdown

0:00 – Meet Jonathan!
3:33 – Jonathan's positive market outlook for 2025
11:35 – EVs will make up how much of the market this year?
16:18 – Why an adoption gap exists with digital retail tools
20:43 – The toughest rate to predict for Jonathan
21:59 – DJ Smoke's top songs for industry trends in 2025

“I’ve been in multiple forums since I got here [NADA] and talked to some very senior principle [and] top people at dealership groups and the number one feedback I’ve gotten is ‘you’re not optimistic enough.'” - Jonathan Smoke on The Walk Around podcast

For more information about our guest, visit their LinkedIn.