Consumer Buying Trends Dealers Need To Know

Special Guest - Marc Bland

Marc Bland, Head of New Business and Growth Audiences for S&P Global, breaks down the trends he’s seeing across customer bases, the segment OEMs are overlooking, how to engage more buyers and his opinion on TikTok car sales.

In this episode you'll hear:

The segment influencing car deals
How to engage diverse buyers at your dealership
Generational buying trends and who wants in-person sales interactions

Episode Breakdown

0:00 - Marc's insight on OEM sales and consumers
3:33 - What’s important for dealers to pay attention to
7:14 - Who is driving buyer growth?
9:09 - How dealers can engage fast growing buyer populations
12:51 - Ways dealers can hit gross margins
17:10 - Generational buying trends
21:23 - Is there a segment OEMs are overlooking?
26:20 - Best Bets: TikTok car sales, small EV buyers adoption

“Make sure they [dealers] leverage their natural strength and take that to the community and make it visible on behalf of the brand and themselves.” - Marc Bland

For more information about our guest, visit their LinkedIn.