How to Effectively Market Your Dealership

Special Guest - Laurie Halter

Laurie Halter has worked in automotive marketing and PR for 20+ years with her company, Charisma! Communications. She shares valuable advice for developing a content strategy that empowers your team and engages your customers.

In this episode you'll hear:

Humanize your dealership’s brand
Get started creating marketing and advertising content
Balance advanced technology (AI) and engagement with your people

Episode Breakdown

0:00 – Meet Laurie!
0:57 – What are you excited about in the industry this year?
1:27 – AI technology in the service lane
3:05 – Are more dealers expanding mobile service options
4:48 – Balancing technology and human engagement
5:42 – Are customers and dealers thinking of 2025 optimistically?
7:46 – Giving customers payment options with technology
9:04 – How can dealers stand out with their marketing?
12:54 – How to start creating marketable content
14:27 – Laurie’s journey into the auto industry