Improving Your Online to In-Store Experience

Special Guest - Steve Roessler

Steve Roessler, Chief Evangelist Officer at automotive CRM company, DriveCentric, discusses how your dealership’s CRM should be functioning, the usage of artificial intelligence in maintaining customer relationships and more.

In this episode you'll hear:

How to improve the transition from online to in-store
Whether AI will replace humans in the dealership
Are dealers letting customers complete F&I paperwork at home?

Episode Breakdown

0:00 – Steve, Buc-ee's and NADA 2025
5:08 – DriveCentric’s mission for dealers
9:06 – Will Artificial Intelligence replace humans in the dealership?
12:51 – How to improve the online to in-store experience
15:22 – What Virtual F&I has taught us
16:54 – Are dealers letting customers complete F&I paperwork at home?
18:33 – What should be top of mind for dealers right now?

“...If you made a hundred phone calls, I don’t care. I want to know about the nine customers you did talk to. That’s all. As a dealer, ask your people, “who did you talk to today? If you focus on that versus activity- based, you just indirectly sell more cars.” - Steve Roessler

For more information about our guest, visit their LinkedIn.