Developing Seamless Processes at Your Dealership

Special Guest - April Simmons

April Simmons has worked in the automotive industry for nearly three decades. Her experience spans across the retail side of the dealership; with positions as Finance Manager, Retail Desk Manager, Internet Sales Director and now as Corporate Internet and Marketing Director at Horne Auto Group. April shares how the finance office shaped her career path, why she thinks 2025 is going to “be a foundational year,” and she discusses how dealers should be proactively looking at regulations from the FTC. Plus, don’t miss her thoughts on artificial intelligence and how dealerships can benefit from technology like Virtual F&I in the sales process.

Episode Breakdown

0:00 – April’s intense journey to NADA!
2:56 – What’s happening at Horne Auto Group & training trends
5:08 – FTC regulations
7:14 – How the finance office shaped her career
10:46 – 2025 is going to be a foundational year
14:07 – Creating a seamless sales process
25:10 – April’s industry predictions for the year ahead

“I love it. I get to do and be involved in so many different things and that’s where I just love this business. It’s never boring, it’s always something new. It’s always got new challenges. I’m a lifer.” - April Simmons

For more information about our guest, visit their LinkedIn.