Protecting Your Dealership’s Data

Special Guest - Brian Kramer

Brian Kramer, EVP of Dealer Growth & Success at Cars Commerce and a former dealership General Manager, brings a wealth of industry experience (nearly 30 years!) to the podcast. Brian dives into key topics on dealership operations, data privacy, sales strategies, and vehicle trade-ins. He reflects on his career in retail automotive and shares what he misses most from those days, along with highlighting several interesting statistics from industry-disrupters like CarMax and Carvana. Plus, don’t miss the important trends that Brian is paying attention to this year.

Episode Breakdown

0:00 – Meet Brian!
3:50 – What Brian misses about retail
6:12 – Why NADA was important this year
7:38 – What should dealers be looking at / Who has access to your data?
13:33 – Data security tips for dealers
17:06 – Why is the industry so afraid of price transparency?
18:59 – Digital retail & in-store transactions