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1 min read sales | podcast

The Right Way to Digitize the Sales Process at Your Dealership


On this episode of The Walk Around, Nick and Danny welcome Brian Kramer, General Manager at Germain Toyota in Naples, Florida.

Once a recipient of the prestigious 40 Under 40 Award from Automotive News, Brian has decades of experience piloting digital solutions for many dealerships in the United States. He has been leading Germain Toyota’s digital transformation initiative, refining processes and removing friction points in sales transactions. Currently, his team is paving even more of that path by implementing a paperless process at Germain Toyota.

He shares more about his hands-on experience and what he and his teams have learned along their journey of digital transformation.

Some key takeaways from this episode:

  • Look at the whole ecosystem, consider all the pieces and players in the sales process
  • Budget time and resources for error losses, along the way
  • Listen to customers and try to keep up with their needs and feedback

Brian Kramer reminds us that the biggest key to a successful digital transformation is to know your “why.” He shares that when we lead with clarity and assemble a team that aligns with that purpose, the results will be worth the investments.

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