Using Empathy to Understand Your Customer & Boost Sales

Special Guest - Sacha Lindekens

We spoke to Sacha Lindekens Ph.D. Author, Leadership Development Coach and Partner at Avion Consulting. This episode is about using empathy as a selling tool.

Sacha comes from a 20-year management development background. Prior to his current role, he got his doctorate in psychology and wanted to do something different. So, he began his work with the New York Giants football team helping them screen incoming players. This began his work in the application of psychology in the business and sports world. With 20+ years in the business he has mastered the art of working with teams, executives, and managers to develop as leaders.

Join us as we dive into how a deeper understanding of a customer’s needs and a high level of empathy can lead your team to reach higher sales goals. It's all about putting yourself in the customer’s mind state. Salespeople, this one is for you!

Episode Breakdown

2:38 - Solid leadership is crucial to the success of a high performing organization but there is always something more that can be done. Here is Jeff Graddy’s take on ways you can “do more” as a leader.

3:55 - It is important to keep a confident attitude as a leader, just make sure that you are giving yourself the ability to make improvements and take criticism and not let ego get in the way. The most effective leaders are always open to new opportunities. Jeff breaks it down here.

5:30 - In the automotive industry, there are many false positives. There are short windows, and you can be a hero one day and back to square one the next. Jeff Graddy dives into how having a healthy team is crucial to longevity. Hire right, create a feedback-rich environment and find the answer to sustainment.

7:05 - High performing people are more times than not, able to take criticism and feedback and make something out of it. It’s all about hiring the right people who can do just that. Here is what Jeff Graddy has to say about a high performing team member’s ability to make an impact

On The Walk Around Podcast we explore the intricacies of the automotive industry while giving you valuable insights and perspectives that can help you grow both professionally and personally.

Stay tuned! We have some awesome guests joining the podcast that you don't want to miss out on!

For more about Sacha Lindekens, visit their company LinkedIn.