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What Dealers Should Know About Advertising

By Michaela Garretson | Dec 7, 2022

Last updated on Feb 8, 2023

A great commercial can impact your emotions, evoke action to buy/support a brand, and stick with you for years to come. Whether creating commercials for YouTube or print ads, dealers can benefit from understanding how to maximize marketing materials.

In this episode of The Walk Around podcast, hosts Marc Spoto and Elliot Schor discuss what dealers should know about advertising and marketing in today’s industry with Connie Gundrum, Chief Client Officer for DOM360, a full-service marketing agency.


From childhood, Connie knew she was destined to work in advertising. For over 20 years, she’s worked in the automotive industry and shares how she’s navigated an industry that’s heavily male-dominated. Plus, she gives advice for women considering – or already in – the industry.

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Dealers, this is an episode you will want to share with your marketing team! Plenty of actionable tips and insider insight into marketing techniques to help your dealership’s growth and profitability.

In this episode you’ll hear:

  • Connie’s key advice for women in the industry and why relationship building is important
  • What excites her about the auto industry’s future
  • How the advertising landscape has changed over the years – (virtual reality)
  • The need for a compelling why-buy
  • Broadcast TV versus streaming advertising – what dealers should know
  • The state of digital retail/online buying
  • How dealers can look at social media in terms of dealership growth/exposure

For more about Connie, visit her LinkedIn.

Watch the full episode above or on your favorite podcast streaming site.

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Available on all streaming platforms