With the rising prevalence of online car buying and digital purchase pathways, in what ways can dealerships maximize their presence to engage consumers and turn those engagements into meaningful in-person experiences? We dig into the details and much more in this episode of The Walk Around.
Customer acquisition is a necessity for all retailers, and digital engagement is a key resource for meeting your customers where they are and understanding what drives them. For dealerships it also creates an opportunity to educate consumers on your products and position your business as a helpful advisor in the awareness and sales process. This can play a pivotal role in building knowledge and comfort for consumers in the EV buying and ownership experience.