Technology enables dealers to reach their customers in a targeted and personalized way. Social media, websites and email are all important ways to market your business, but if you really want to attract and engage future customers, local listing solutions like Google and Apple Maps can significantly optimize your digital presence. Learn from an expert – and former Googler – how you can adapt your dealership to modern advertising techniques as privacy laws change, what map platforms people prefer and more ways to help you attract new customers.