A great commercial can impact your emotions, evoke action to buy/support a brand, and stick with you for years to come. Whether creating commercials for YouTube or print ads, dealers can benefit from understanding how to maximize marketing materials.
In this episode of The Walk Around podcast, hosts Marc Spoto and Elliot Schor discuss what dealers should know about advertising and marketing in today’s industry with Connie Gundrum, Chief Client Officer for DOM360, a full-service marketing agency.
From childhood, Connie knew she was destined to work in advertising. For over 20 years, she’s worked in the automotive industry and shares how she’s navigated an industry that’s heavily male-dominated. Plus, she gives advice for women considering – or already in – the industry.