The nine-store dealer group takes a step-by-step, tailored approach to support change and set expectations in a new virtual space.
Ease, speed and transparency are three factors every customer wants to experience, especially when it comes to car buying. And it was with that in mind when Lindsay Automotive Group, a staple in the metro DC area for more than 50 years, came to JM&A Group to help them advance their customer strategy with Virtual F&I. While it’s clear that embracing change and investing in technology leads to an improved customer experience, auto dealers navigating this change on their own have had difficulty finding the approach that best suits them and their customers. This put Lindsay in an excellent position to lead the industry with us by their side.
As one of the largest independent providers of F&I in the automotive industry, we have spent our history innovating and leading progressive change for auto dealers nationwide. In late 2018, we began piloting a robust Virtual F&I offering that enabled a fully online customer experience. Lindsay Automotive Group would be among the first to leverage our proven F&I process in a digital buyers’ journey. Together, we took on creating a tailored digital experience suited to saving consumers time and energy.