With just 7,000 permanent residents, Devils Lake, ND, is a destination for snow sports in the winter and lake activities in the summer. Bergstrom Automotive, a three-location group, is a pillar of the Devils Lake community.
It's a common assumption that automotive dealers in rural areas don't need to evolve as quickly as their peers in fast-moving city locations. Bergstrom disproved that very sentiment, by bucking the conventional wisdom and not listening to that rule of thumb. Dealerships in communities of any size and population density can step up their performance and customer experience with an infusion of new technology.