BO LANE

Bo Lane joined the PDC’s training team in the spring of 2001. With over 15 years of experience training in the automotive industry, Bo has a strong knowledge base for both sales and management instruction. Currently the Lead Trainer for the PDC’s Front-End Sales program, Bo is FILES certified and also instructs numerous F&I training courses. Additionally, Bo is an active member of the National Speakers Association, the Florida Speakers Association, and the Professional Society for Sales & Marketing Training. Bo was a finalist in 2005 and 2006 for the Stevie Award for Best Sales Trainer. In 2008, Bo won the Stevie Award for Best Sales Trainer.

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